Two things are certain when it comes to political ads during any campaign season: 1.) There will be a lot, and 2.) People will complain.
That’s just the nature of the business.
But despite any gripes or grumblings, one more thing is true about TV and radio ads: They are effective.
And as much as some viewers may dispute it, the most effective ads are not just the ones that highlight the flattering facts about one candidate. They also often need to show a distinct difference between the candidates Ohioans should vote for (ours!) and the candidates Ohioans should vote against (not ours!).
As you could see in last week’s Battle Line, OHROC is airing a few contrast ads in competitive districts around the state. We added another this week in Cuyahoga County, as you can see below.
People in the real world usually refer to these kinds of ads as “negative.” Whatever floats your boat, but what is most important to keep in mind is that the ads are factual and do not make personal attacks against the opposing candidate or their families. And, finally, if a candidate believes in something or has done something that might make them unworthy of serving in public office, then the voters deserve to know that information prior to casting their ballots.
That is what OHROC has done for years – and will continue doing.
Click here to see Battle Line Issue 14.